The Department of Social Welfare and Development recently participated in the Alaga Ka Launching of PhilHealth held at Brgy.Nazareth Covered Court.
Headed by Assistant Regional Director for Operations ,Aldersey de la Cruz, staffs from the Listahanan Unit and the Social Marketing Unit , were able to showcase advocacy materials for Listahanan . Queries relative to the project as well as to the other programs and services of the Department were welcomed and accomodated.
Highlights of the activity included the distribution of Member’s Data Record (MDR) to PhilHealth members , signing of the Commitment Wall by representatives from partner Agencies and the city government and the messsage of President Aquino via live streaming.
Alaga Ka is an integtrated marketing scheme of PhilHealth, the Department of Social Welfare and Development and the Department of Health. It was specifically aimed to keep the PhilHealth members informed of their PhilHealth coverage,benefits and the other programs of the Department of Health.
PhilHealth is one of the active partners of the Department of Social Welfare and Development who have entered into a Memorandum of Agreement with the Agency and have utilized the Listahanan data in identifying their potential members .
Listahanan or the National Household Targeting System for Poverty Reduction (NHTS-PR) is an information management system that the government uses in identifying who and where the poor are and is being spearheaded by the Department of Social Welfare and Development. It aims to address poverty reduction through a scientific and target- focused strategy.
Written by Mitzie S. Santiago,DSWD