Online selling has been long practiced by businesses in the advent of the internet. Different platforms are available in maximizing reach to potential buyers. With more people having access to social media, it has been the most flexible marketplace for online sellers. Despite its great potential, only few people understand how the social network can work in advantage for micro-entrepreneurs.
It is initiated under the Sustainable Livelihood Program on the conduct of a webinar about online selling through social media entitled “SLP: promoting Swak na Local Products” through Google Meet link. The activity is in line with the week-long Likhang Hiraya celebration of DSWD Field Office 10. Target participants are program participants and field workers in improving product-selling and reaching more potential buyers. Resource person is Ms. Piper Ramboanga, online marketing consultant and founder of a consultancy group that provides technical advises to SMEs.
The activity serves as culminating activity of Likhang Hiraya, the photo exhibit and product display of SLP. Photos are exhibited at Lim Ket Kai Mall and Ayala Centrio Mall. Products are sold online through the Facebook page DSWD Region X to avoid crowding in public places.